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Thursday, April 19, 2012
Oakley Could Be Cooking Up Smart Glasses To Take On Google?s Project Glass
Back when rumors of Google?s fabled augmented-reality glasses began picking up steam, one of the most frequently repeated bits was that they bore a striking resemblance to (rather old) Oakley?s Thump mp3-friendly sunglasses. The concept that Google eventually revealed looked nothing like them, but it turns out Oakley may eventually throw their hat into the smart eyewear ring. In a brief interview with Bloomberg, Oakley CEO Colin Baden revealed that the company has been working on a way to project information directly onto lenses since 1997. Once perfected, the technology would allow the company to create a rival to Google's Project Glass
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